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To: dananunes@sindsorvetes.com.br
From: Cursos Para Executivos - Agenda/2024 <ewbrunobi-bm8@ofertaodahora.com.br>
Subject: =?iso-8859-1?Q?Forma=E7=E3o_do_Pre=E7o_de_Venda._Em_Maio/2024.__2646433?=
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Forma=C3=A7=C3=A3o do Pre=C3=A7o de Venda=0A=0A14 e 15 de Maio de 2024 (14h=
 =C3=A0s 18h)=0AOnline - Transmiss=C3=A3o ao vivo - Utiliza=C3=A7=C3=A3o do=
 App de Webconfer=C3=AAncia ZOOM=0A=0APara mais informa=C3=A7=C3=B5es: [ [A=
CESSE AQUI](https://vps43088.publiccloud.com.br/?qs=3D24s2z2z2o2a4q2r2x2e43=
4z2944334y2a444i4a4u526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474=
b4y5y5a4w5b4e584l4l454v2j5w5t51444k4&lin=3D12492) ]=0A=0AUma mudan=C3=A7a n=
o pre=C3=A7o do produto pode trazer um impacto no resultado da empresa, mas=
 qual =C3=A9 o tamanho do impacto?=0A=0AUma empresa precisa de uma certa qu=
antidade de vendas no m=C3=AAs para atingir seus objetivos de rentabilidade=
, mas qual =C3=A9 a quantidade de vendas e qual =C3=A9 a rentabilidade?=0A=
=0AQual =C3=A9 o impacto dos impostos diretos sobre os resultados da minha =
empresa?=0A=0APara responder essas e outras perguntas, precisamos agregar c=
onhecimento sobre m=C3=A9todos de forma=C3=A7=C3=A3o de custos e pre=C3=
=A7os.=0A=0AOs treinamentos de forma=C3=A7=C3=A3o de pre=C3=A7o de venda pe=
rmitir=C3=A1 ao participante um profundo conhecimento em m=C3=A9todos de c=
=C3=A1lculo de pre=C3=A7os e custos de produtos e servi=C3=A7os de forma a =
entender a lucratividade da empresa e buscar a alternativa que matematicame=
nte atinge os objetivos da empresa.=0A=0AObjetivos=0A=0A- Capacitar os part=
icipantes a entender os elementos formadores do pre=C3=A7o de um produto ou=
 servi=C3=A7o;=0A- Entender a rela=C3=A7=C3=A3o do pre=C3=A7o final do prod=
uto e sua rentabilidade, e consequentemente o lucro da empresa;=0A- Entende=
r os efeitos dos tributos no pre=C3=A7o final do produto.=0A=0AP=C3=BAblico=
-alvo=0A=0AProfissionais dos departamentos de finan=C3=A7as, marketing, ven=
das, compras ou relacionados que precisam entender como =C3=A9 feito a form=
a=C3=A7=C3=A3o de pre=C3=A7o.=0A=0AConte=C3=BAdo=0A=0A- Ferramentas para de=
termina=C3=A7=C3=A3o de pre=C3=A7os de produtos e servi=C3=A7os=0A- Rela=
=C3=A7=C3=A3o entre ponto de equil=C3=ADbrio, alavancagem e forma=C3=A7=
=C3=A3o de pre=C3=A7os=0A- Forma=C3=A7=C3=A3o de pre=C3=A7o por custeio=0A-=
 Estabelecimento do pre=C3=A7o usando o custo=0A- Custo-meta=0A- C=C3=A1lcu=
lo de mark-up=0A- Efeito da =E2=80=9Ctributa=C3=A7=C3=A3o=E2=80=9D sobre pr=
e=C3=A7os, margens e resultados=0A=0A- Aplica=C3=A7=C3=B5es pr=C3=A1ticas d=
e custeio para ind=C3=BAstria, com=C3=A9rcio e servi=C3=A7os=0A- An=C3=
=A1lise de sensibilidade de pre=C3=A7o=0A- Elasticidade-pre=C3=A7o da deman=
da e tipo de bem=0A- Pre=C3=A7o maximizador de lucros (sujeito a restri=
=C3=A7=C3=B5es)=0A=0A- Indicadores (KPIs) para a forma=C3=A7=C3=A3o de pre=
=C3=A7os=0A- Margem EBITDA x pre=C3=A7o=0A- Lucratividade x pre=C3=A7o=0A- =
Market-share x pre=C3=A7o=0A- Outros indicadores=0A=0A- Efeitos dos pre=
=C3=A7os na margem de contribui=C3=A7=C3=A3o=0A- Ponto de Equil=C3=ADbrio I=
ncremental=0A- Pol=C3=ADticas para pr=C3=A1tica de pre=C3=A7os e concess=
=C3=A3o de descontos=0A=0A=0AInstrutor=0A=0A- Doutorando em Administra=
=C3=A7=C3=A3o pela FGV=0A- Mestre em Economia pelo Insper=0A- Gradua=C3=
=A7=C3=A3o em Administra=C3=A7=C3=A3o pela USP=0A- Atualmente =C3=A9 consul=
tor e professor nas =C3=A1reas de finan=C3=A7as e contabilidade.=0A- Trabal=
hou em institui=C3=A7=C3=B5es financeiras como Banco Ita=C3=BA, Banco Votor=
antim, Santander, Citibank, Banco ABC Brasil e Banco Safra=0A- Experi=C3=
=AAncia acad=C3=AAmica nas =C3=A1reas de Economia e Administra=C3=A7=C3=
=A3o, com =C3=AAnfase em Economia Geral, Mercado Financeiro e de Capitais, =
Risco, Administra=C3=A7=C3=A3o Financeira, Matem=C3=A1tica Financeira, Ci=
=C3=AAncias Cont=C3=A1beis e M=C3=A9todos Quantitativos em Economia=0A=0ACa=
rga Hor=C3=A1ria: 08 horas=0A=0A=0A=0APara mais informa=C3=A7=C3=B5es: [ [A=
CESSE AQUI](https://vps43088.publiccloud.com.br/?qs=3D24s2z2z2o2a4q2r2x2e43=
4z2944334y2a444i4a4u526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474=
b4y5y5a4w5b4e584l4l454v2j5w5t51444k4&lin=3D12492) ]=0A=0A=0A=0A=0Apara desc=
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9416n294s5d4q2a4i4g4f474b4y5y5a4w5b4e584l4l454v2j5w5t51444k4).
--b1_GQqSEb5A86JzHGZvGeqzE9RjcLEmn1IZW7GTUEo
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<head>
=09<title>Forma=E7=E3o do Pre=E7o de Venda. Em Maio/2024.  2646433 :: 08/04=
/2024</title>
</head>
<body>
<h1 align=3D"center" style=3D"margin-right:0cm; margin-left:0cm; -webkit-te=
xt-stroke-width:0px; text-align:center" ><br />
<span style=3D"font-size:24pt" ><span style=3D"font-family:Calibri, sans-se=
rif" ><span style=3D"font-weight:bold" ><span style=3D"color:#222222" ><spa=
n style=3D"font-style:normal" ><span style=3D"font-variant-ligatures:normal=
" ><span style=3D"font-variant-caps:normal" ><span style=3D"letter-spacing:=
normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:none" ><s=
pan style=3D"white-space:normal" ><span style=3D"widows:2" ><span style=3D"=
word-spacing:0px" ><span style=3D"background-color:#ffffff" ><span style=3D=
"text-decoration-thickness:initial" ><span style=3D"text-decoration-style:i=
nitial" ><span style=3D"text-decoration-color:initial" ><strong><span style=
=3D"font-size:28px;" ><span style=3D"font-family:Verdana, sans-serif" ><spa=
n style=3D"color: #66C" >Forma&ccedil;&atilde;o do Pre&ccedil;o de Venda</s=
pan></span></span></strong></span></span></span></span></span></span></span=
></span></span></span></span></span></span></span></span></span></span><br =
/>
<br />
<span style=3D"font-size:24pt" ><span style=3D"font-size:13.5pt" ><span sty=
le=3D"font-family:Calibri, sans-serif" ><span style=3D"font-weight:bold" ><=
span style=3D"color:#222222" ><span style=3D"font-style:normal" ><span styl=
e=3D"font-variant-ligatures:normal" ><span style=3D"font-variant-caps:norma=
l" ><span style=3D"letter-spacing:normal" ><span style=3D"orphans:2" ><span=
 style=3D"text-transform:none" ><span style=3D"white-space:normal" ><span s=
tyle=3D"widows:2" ><span style=3D"word-spacing:0px" ><span style=3D"backgro=
und-color:#ffffff" ><span style=3D"text-decoration-thickness:initial" ><spa=
n style=3D"text-decoration-style:initial" ><span style=3D"text-decoration-c=
olor:initial" ><strong><span style=3D"font-family:Verdana, sans-serif" ><sp=
an style=3D"color:red" ><strong><span style=3D"font-size:14pt" >14 e 15 de =
Maio de 2024 (14h &agrave;s 18h)</span></strong></span></span></strong></sp=
an></span></span></span></span></span></span></span></span></span></span></=
span></span></span></span></span></span><br />
<strong><span style=3D"font-family:Verdana, sans-serif; font-size:14px;" >O=
nline - Transmiss&atilde;o ao vivo - Utiliza&ccedil;&atilde;o do App de Web=
confer&ecirc;ncia ZOOM</span></strong></span><br />
<br />
<span style=3D"font-size:13.5pt" ><span style=3D"font-family:Calibri, sans-=
serif" ><span style=3D"font-weight:bold" ><span style=3D"color:#222222" ><s=
pan style=3D"font-style:normal" ><span style=3D"font-variant-ligatures:norm=
al" ><span style=3D"font-variant-caps:normal" ><span style=3D"letter-spacin=
g:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:none" >=
<span style=3D"white-space:normal" ><span style=3D"widows:2" ><span style=
=3D"word-spacing:0px" ><span style=3D"background-color:#ffffff" ><span styl=
e=3D"text-decoration-thickness:initial" ><span style=3D"text-decoration-sty=
le:initial" ><span style=3D"text-decoration-color:initial" ><strong><span s=
tyle=3D"font-family:Verdana, sans-serif" ><span style=3D"color:red" >Para m=
ais informa&ccedil;&otilde;es: [&nbsp;</span></span></strong></span></span>=
</span></span></span></span></span></span></span></span></span></span></spa=
n></span></span></span></span><span style=3D"font-size:small" ><span style=
=3D"color:#222222" ><span style=3D"font-family:Arial, Helvetica, sans-serif=
" ><span style=3D"font-style:normal" ><span style=3D"font-variant-ligatures=
:normal" ><span style=3D"font-variant-caps:normal" ><span style=3D"font-wei=
ght:400" ><span style=3D"letter-spacing:normal" ><span style=3D"orphans:2" =
><span style=3D"text-transform:none" ><span style=3D"white-space:normal" ><=
span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span style=3D"b=
ackground-color:#ffffff" ><span style=3D"text-decoration-thickness:initial"=
 ><span style=3D"text-decoration-style:initial" ><span style=3D"text-decora=
tion-color:initial" ><b><span style=3D"font-family:Verdana, sans-serif" ><a=
 href=3D"https://vps43088.publiccloud.com.br/?qs=3D24s2z2z2o2a4q2r2x2e434z2=
944334y2a444i4a4u526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474b4y=
5y5a4w5b4e584l4l454v2j5w5t51444k4&lin=3D12492" style=3D"color:#1155cc" targ=
et=3D"_blank" >ACESSE AQUI</a>&nbsp;</span></b></span></span></span></span>=
</span></span></span></span></span></span></span></span></span></span></spa=
n></span></span><span style=3D"font-size:13.5pt" ><span style=3D"font-famil=
y:Calibri, sans-serif" ><span style=3D"font-weight:bold" ><span style=3D"co=
lor:#222222" ><span style=3D"font-style:normal" ><span style=3D"font-varian=
t-ligatures:normal" ><span style=3D"font-variant-caps:normal" ><span style=
=3D"letter-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-=
transform:none" ><span style=3D"white-space:normal" ><span style=3D"widows:=
2" ><span style=3D"word-spacing:0px" ><span style=3D"background-color:#ffff=
ff" ><span style=3D"text-decoration-thickness:initial" ><span style=3D"text=
-decoration-style:initial" ><span style=3D"text-decoration-color:initial" >=
<strong><span style=3D"font-family:Verdana, sans-serif" ><span style=3D"col=
or:red" >]</span></span></strong></span></span></span></span></span></span>=
</span></span></span></span></span></span></span></span></span></span></spa=
n></h1>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Uma mu=
dan&ccedil;a no pre&ccedil;o do produto pode trazer um impacto no resultado=
 da empresa, mas qual &eacute; o tamanho do impacto?</span></span></span></=
span></span></span></span></span></span></span></span></span></span></span>=
</span></span></span></span></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Uma em=
presa precisa de uma certa quantidade de vendas no m&ecirc;s para atingir s=
eus objetivos de&nbsp;<b><span style=3D"color:#c04f15" >rentabilidade</span=
></b><span style=3D"color:#c04f15" >,&nbsp;</span>mas qual &eacute; a quant=
idade de vendas e qual &eacute; a rentabilidade?</span></span></span></span=
></span></span></span></span></span></span></span></span></span></span></sp=
an></span></span></span></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Qual &=
eacute; o impacto dos impostos diretos sobre os resultados da minha empresa=
?</span></span></span></span></span></span></span></span></span></span></sp=
an></span></span></span></span></span></span></span></span></span></span></=
p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Para r=
esponder essas e outras perguntas, precisamos agregar conhecimento sobre m&=
eacute;todos de forma&ccedil;&atilde;o de&nbsp;<b><span style=3D"color:#c04=
f15" >custos</span></b>&nbsp;e&nbsp;<b><span style=3D"color:#c04f15" >pre&c=
cedil;os</span></b><span style=3D"color:#c04f15" >.</span></span></span></s=
pan></span></span></span></span></span></span></span></span></span></span><=
/span></span></span></span></span></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Os tre=
inamentos de forma&ccedil;&atilde;o de pre&ccedil;o de venda permitir&aacut=
e; ao participante um profundo conhecimento em m&eacute;todos de c&aacute;l=
culo de pre&ccedil;os e custos de produtos e servi&ccedil;os de forma a ent=
ender a lucratividade da empresa e buscar a alternativa que matematicamente=
 atinge os objetivos da empresa.</span></span></span></span></span></span><=
/span></span></span></span></span></span></span></span></span></span></span=
></span></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><b><span style=3D"font-size:18pt" ><span style=
=3D"line-height:27.6px" ><span style=3D"font-family:Verdana, sans-serif" ><=
span style=3D"color:#c04f15" >Objetivos</span></span></span></span></b></sp=
an></span></span></span></span></span></span></span></span></span></span></=
span></span></span></span></span></span></span></p>

<ul style=3D"margin-bottom:0cm; color:#222222; font-family:Arial, Helvetica=
, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:no=
rmal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orp=
hans:2; text-align:start; text-transform:none; widows:2; word-spacing:0px; =
-webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff=
; text-decoration-thickness:initial; text-decoration-style:initial; text-de=
coration-color:initial" type=3D"disc" >
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Capacitar os participantes a entender os ele=
mentos formadores do pre&ccedil;o de um produto ou servi&ccedil;o;</span></=
span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Entender a rela&ccedil;&atilde;o do pre&cced=
il;o final do produto e sua rentabilidade, e consequentemente o lucro da em=
presa;</span></span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Entender os efeitos dos tributos no pre&cced=
il;o final do produto.</span></span></span></li>
</ul>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><b><span style=3D"font-size:18pt" ><span style=
=3D"line-height:27.6px" ><span style=3D"font-family:Verdana, sans-serif" ><=
span style=3D"color:#c04f15" >P&uacute;blico-alvo</span></span></span></spa=
n></b></span></span></span></span></span></span></span></span></span></span=
></span></span></span></span></span></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><span style=3D"font-size:12pt" ><span style=3D"l=
ine-height:18.4px" ><span style=3D"font-family:Verdana, sans-serif" >Profis=
sionais dos departamentos de&nbsp;finan&ccedil;as, marketing, vendas, compr=
as ou relacionados que precisam entender como &eacute; feito a forma&ccedil=
;&atilde;o de pre&ccedil;o.</span></span></span></span></span></span></span=
></span></span></span></span></span></span></span></span></span></span></sp=
an></span></span></span></p>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><b><span style=3D"font-size:18pt" ><span style=
=3D"line-height:27.6px" ><span style=3D"font-family:Verdana, sans-serif" ><=
span style=3D"color:#c04f15" >Conte&uacute;do</span></span></span></span></=
b></span></span></span></span></span></span></span></span></span></span></s=
pan></span></span></span></span></span></span></span></p>

<ul style=3D"margin-bottom:0cm; color:#222222; font-family:Arial, Helvetica=
, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:no=
rmal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orp=
hans:2; text-align:start; text-transform:none; widows:2; word-spacing:0px; =
-webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff=
; text-decoration-thickness:initial; text-decoration-style:initial; text-de=
coration-color:initial" type=3D"disc" >
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Ferramentas para determina&ccedil;&atilde;o =
de pre&ccedil;os de produtos e servi&ccedil;os</span></span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Rela&ccedil;&atilde;o entre ponto de equil&i=
acute;brio, alavancagem e forma&ccedil;&atilde;o de pre&ccedil;os</span></s=
pan></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Forma&ccedil;&atilde;o de pre&ccedil;o por c=
usteio</span></span></span>
=09<ul style=3D"margin-bottom:0cm" type=3D"circle" >
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Estabelecimento do pre&ccedil;o usando o c=
usto</span></span></span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Custo-meta</span></span></span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >C&aacute;lculo de mark-up</span></span></s=
pan></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Efeito da &ldquo;tributa&ccedil;&atilde;o&=
rdquo; sobre pre&ccedil;os, margens e resultados</span></span></span></li>
=09</ul>
=09</li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Aplica&ccedil;&otilde;es pr&aacute;ticas de =
custeio para ind&uacute;stria, com&eacute;rcio e servi&ccedil;os</span></sp=
an></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >An&aacute;lise de sensibilidade de pre&ccedi=
l;o</span></span></span>
=09<ul style=3D"margin-bottom:0cm" type=3D"circle" >
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Elasticidade-pre&ccedil;o da demanda e tip=
o de bem</span></span></span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Pre&ccedil;o maximizador de lucros (sujeit=
o a restri&ccedil;&otilde;es)</span></span></span></li>
=09</ul>
=09</li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Indicadores (KPIs) para a forma&ccedil;&atil=
de;o de pre&ccedil;os</span></span></span>
=09<ul style=3D"margin-bottom:0cm" type=3D"circle" >
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Margem EBITDA x pre&ccedil;o</span></span>=
</span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Lucratividade x pre&ccedil;o</span></span>=
</span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Market-share x pre&ccedil;o</span></span><=
/span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Outros indicadores</span></span></span></l=
i>
=09</ul>
=09</li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Efeitos dos pre&ccedil;os na&nbsp;margem de =
contribui&ccedil;&atilde;o</span></span></span>
=09<ul style=3D"margin-bottom:0cm" type=3D"circle" >
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Ponto de Equil&iacute;brio Incremental</sp=
an></span></span></li>
=09=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span sty=
le=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"f=
ont-family:Verdana, sans-serif" >Pol&iacute;ticas para pr&aacute;tica de pr=
e&ccedil;os e concess&atilde;o de descontos</span></span></span></li>
=09</ul>
=09</li>
</ul>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><b><span style=3D"font-size:18pt" ><span style=
=3D"line-height:27.6px" ><span style=3D"font-family:Verdana, sans-serif" ><=
span style=3D"color:#c04f15" >Instrutor</span></span></span></span></b></sp=
an></span></span></span></span></span></span></span></span></span></span></=
span></span></span></span></span></span></span></p>

<ul style=3D"margin-bottom:0cm; color:#222222; font-family:Arial, Helvetica=
, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:no=
rmal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orp=
hans:2; text-align:start; text-transform:none; widows:2; word-spacing:0px; =
-webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff=
; text-decoration-thickness:initial; text-decoration-style:initial; text-de=
coration-color:initial" type=3D"disc" >
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Doutorando em Administra&ccedil;&atilde;o pe=
la FGV</span></span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Mestre em Economia pelo Insper</span></span>=
</span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Gradua&ccedil;&atilde;o em Administra&ccedil=
;&atilde;o pela USP</span></span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Atualmente &eacute; consultor e professor na=
s &aacute;reas de finan&ccedil;as e contabilidade.</span></span></span></li=
>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Trabalhou em institui&ccedil;&otilde;es fina=
nceiras como Banco Ita&uacute;, Banco Votorantim, Santander, Citibank, Banc=
o ABC Brasil e Banco Safra</span></span></span></li>
=09<li style=3D"margin:0px 0px 0px 15px; line-height:14.95px" ><span style=
=3D"font-size:12pt" ><span style=3D"line-height:18.4px" ><span style=3D"fon=
t-family:Verdana, sans-serif" >Experi&ecirc;ncia acad&ecirc;mica nas &aacut=
e;reas de Economia e Administra&ccedil;&atilde;o, com &ecirc;nfase em Econo=
mia Geral, Mercado Financeiro e de Capitais, Risco, Administra&ccedil;&atil=
de;o Financeira, Matem&aacute;tica Financeira, Ci&ecirc;ncias Cont&aacute;b=
eis e M&eacute;todos Quantitativos em Economia</span></span></span></li>
</ul>

<p style=3D"margin:0px; text-align:start; -webkit-text-stroke-width:0px" ><=
span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"widows:2" ><span style=3D"word-spacing:0px" ><span st=
yle=3D"white-space:normal" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"line-height:14.95px" ><b><span style=3D"font-size:18pt" ><span style=
=3D"line-height:27.6px" ><span style=3D"font-family:Verdana, sans-serif" ><=
span style=3D"color:#c04f15" >Carga Hor&aacute;ria:&nbsp;08 horas</span></s=
pan></span></span></b></span></span></span></span></span></span></span></sp=
an></span></span></span></span></span></span></span></span></span></span></=
p>

<p style=3D"-webkit-text-stroke-width:0px; text-align:justify" >&nbsp;</p>

<p style=3D"-webkit-text-stroke-width:0px; text-align:justify" ><span style=
=3D"font-size:13.5pt" ><span style=3D"font-family:Calibri, sans-serif" ><sp=
an style=3D"font-weight:bold" ><span style=3D"color:#222222" ><span style=
=3D"font-style:normal" ><span style=3D"font-variant-ligatures:normal" ><spa=
n style=3D"font-variant-caps:normal" ><span style=3D"letter-spacing:normal"=
 ><span style=3D"orphans:2" ><span style=3D"text-transform:none" ><span sty=
le=3D"white-space:normal" ><span style=3D"widows:2" ><span style=3D"word-sp=
acing:0px" ><span style=3D"background-color:#ffffff" ><span style=3D"text-d=
ecoration-thickness:initial" ><span style=3D"text-decoration-style:initial"=
 ><span style=3D"text-decoration-color:initial" ><strong><span style=3D"fon=
t-family:Verdana, sans-serif" ><span style=3D"color:red" >Para mais informa=
&ccedil;&otilde;es: [ </span></span></strong></span></span></span></span></=
span></span></span></span></span></span></span></span></span></span></span>=
</span></span><span style=3D"font-size:small" ><span style=3D"color:#222222=
" ><span style=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D=
"font-style:normal" ><span style=3D"font-variant-ligatures:normal" ><span s=
tyle=3D"font-variant-caps:normal" ><span style=3D"font-weight:400" ><span s=
tyle=3D"letter-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"t=
ext-transform:none" ><span style=3D"white-space:normal" ><span style=3D"wid=
ows:2" ><span style=3D"word-spacing:0px" ><span style=3D"background-color:#=
ffffff" ><span style=3D"text-decoration-thickness:initial" ><span style=3D"=
text-decoration-style:initial" ><span style=3D"text-decoration-color:initia=
l" ><b><span style=3D"font-family:Verdana, sans-serif" ><a href=3D"https://=
vps43088.publiccloud.com.br/?qs=3D24s2z2z2o2a4q2r2x2e434z2944334y2a444i4a4u=
526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474b4y5y5a4w5b4e584l4l4=
54v2j5w5t51444k4&lin=3D12492" style=3D"color:#1155cc" target=3D"_blank" >AC=
ESSE AQUI</a>&nbsp;</span></b></span></span></span></span></span></span></s=
pan></span></span></span></span></span></span></span></span></span></span><=
span style=3D"font-size:13.5pt" ><span style=3D"font-family:Calibri, sans-s=
erif" ><span style=3D"font-weight:bold" ><span style=3D"color:#222222" ><sp=
an style=3D"font-style:normal" ><span style=3D"font-variant-ligatures:norma=
l" ><span style=3D"font-variant-caps:normal" ><span style=3D"letter-spacing=
:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:none" ><=
span style=3D"white-space:normal" ><span style=3D"widows:2" ><span style=3D=
"word-spacing:0px" ><span style=3D"background-color:#ffffff" ><span style=
=3D"text-decoration-thickness:initial" ><span style=3D"text-decoration-styl=
e:initial" ><span style=3D"text-decoration-color:initial" ><strong><span st=
yle=3D"font-family:Verdana, sans-serif" ><span style=3D"color:red" >]&nbsp;=
</span></span></strong></span></span></span></span></span></span></span></s=
pan></span></span></span></span></span></span></span></span></span></p>

<h3 style=3D"margin-right:0cm; margin-left:0cm; text-align:start; -webkit-t=
ext-stroke-width:0px" ><br />
<br />
<br />
<span style=3D"font-size:small" ><span style=3D"color:#222222" ><span style=
=3D"font-family:Arial, Helvetica, sans-serif" ><span style=3D"font-style:no=
rmal" ><span style=3D"font-variant-ligatures:normal" ><span style=3D"font-v=
ariant-caps:normal" ><span style=3D"font-weight:400" ><span style=3D"letter=
-spacing:normal" ><span style=3D"orphans:2" ><span style=3D"text-transform:=
none" ><span style=3D"white-space:normal" ><span style=3D"widows:2" ><span =
style=3D"word-spacing:0px" ><span style=3D"background-color:#ffffff" ><span=
 style=3D"text-decoration-thickness:initial" ><span style=3D"text-decoratio=
n-style:initial" ><span style=3D"text-decoration-color:initial" ><span styl=
e=3D"font-family:Verdana, sans-serif" >para descadastrar seu email, <a href=
=3D"https://vps43088.publiccloud.com.br/?qr=3D24s2z2z2o2a4q2r2x2e434z294433=
4y2a444i4a4u526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474b4y5y5a4=
w5b4e584l4l454v2j5w5t51444k4" target=3D"_blank" >acesse aqui</a>.</span></s=
pan></span></span></span></span></span></span></span></span></span></span><=
/span></span></span></span></span></span></h3>
<img src=3D"https://vps43088.publiccloud.com.br/?qo=3D24s2z2z2o2a4q2r2x2e43=
4z2944334y2a444i4a4u526u5k5l463p4e4l4d4z5k4m4t494r49416n294s5d4q2a4i4g4f474=
b4y5y5a4w5b4e584l4l454v2j5w5t51444k4" alt=3D"" width=3D1 height=3D1 style=
=3D"border:0 none;display:block;height:auto;line-height:100%;outline:none;-=
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